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Flybe survey reveals UK's top holiday souvenirs

Flybe survey reveals UK's top holiday souvenirs

New research from Flybe has revealed the nation’s top five short break souvenirs with the estimate that approximately £75m is spent overall by Britons on mementoes each year.*

The poll of 2,000 people across the UK showed that over half of Brits (51%) bring back a souvenir from a short break (one to three nights away):  women (55.9%) were 9% more likely to take home a souvenir than men (46.75%); and over 75% of adults aged 18 to 34 said they bought at least one per trip, with nearly a third of those staying connected with friends and family by purchasing a postcard.

Of all the regions, the findings also showed that Londoners love postcards more than those from any other region. Meanwhile, 18-24 years olds are the most likely to take home sweets!

The nation’s most popular mementos are:

Fridge magnets (26.6%) Sweets (23.7%) Postcards (14.95%) Keyrings (13.10%) Toiletries from hotel rooms (12.10%)

Roy Kinnear, Flybe’s Chief Commercial Officer, comments: “With over 200 routes serving 15 countries and with an average flight time of just 53 minutes, Flybe offers plenty of opportunities for convenient, affordable short breaks - and our three franchise partners add to that number.

“Whether travelling to mainland Europe or ‘staycationing’ in the UK, it’s clear that many of the special memories made during a short break can be recalled by taking back a personal memento as a remembrance of the great time that was had.”


* Figure based on half of the UK adult population from ONS data aged 20+ (mid-2017) multiplied by estimated spend of £3 per souvenir purchased.


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Flybe survey reveals UK's top holiday souvenirs

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